VTA #15: No DRM Before It Was CoolThis episode our heroes, Nate Jerry, Folly and Li are joined by fire breather dick to discuss E3 news...
This episode our heroes, Nate Jerry, Folly and Li are joined by fire breather dick to discuss E3 news...
PC REVIEW: DISHONOREDWell here it is, the game that will more than likelybe my game of the year, Dishonored, and it deserves every bit...
Well here it is, the game that will more than likelybe my game of the year, Dishonored, and it deserves every bit...
The recent release of Gears of War: Judgement has accomplished more than adding to the enthralling storyline of the Gears series. With gameplay that harkens back to the original Gears of War playing style, as well as building on backstories, locations and familiar characters, Gears of War: Judgement does an amazing job of reminding us why we fell in love with the C.O.G.S. in the first place. It is only fitting to take a look at what initially caught the eye of so many Gearheads back in 2006: the original Gears of War “Mad World” trailer.
Whoa, whoa, whoa… is this a video review of a trailer over 7 years old? Not at all: this is a marketing review of a popular series that has stood the test of time. What better way to take a look at its success than by seeing how Epic decided they would announce the arrival of their biggest title since Unreal ? It only took a single minute to say so much about the then-upcoming title. Get ready, as we are about to embark on a poetic spoken-word summary of this brief cinematic masterpiece. Just try to imagine it is being read by William Shattner…
The "Mad World" trailer revealed our first look at Gears of War's here-to-be.
A lonely warrior meanders through a war-ridden wasteland where former structures of industry and commerce have become nothing more than massive tombs of rubble and debris. While gazing at a now-shattered piece of art lying in the street, he sees earth and stone quickly part as “something” burrows feverishly towards him… And with that, he runs. As nightfall looms overhead, our diligent warrior has still found no safe harbor, and we get our first glimpse of the enemy, be it only through glances and silhouettes. Spotting movement ahead, the soldier makes a split-second decision to dive through a gaping hole in a building for protection and cover. As he peers through the darkness of his supposed safety, a sea of endless lights ahead of him signifies that he is not alone. Before he is able to react, a massive beast steps forward and bellows at its new-found target, and we are left watching the enemy begin to close in as we fire round after round of machine-gun fire at the terrifying monstrosity. All the while, a mournful, wake-like soundtrack provides a mood of somber remorse.
You didn’t think we were just going to talk about the trailer, did you? Feast your eyes on one of gaming’s greatest announcement trailers of its' time period, and remember what it felt like to first experience the notion of Gears of War.
In time we would learn that the warrior was the grizzled hero Marcus Fenix, and that situations like being outnumbered 100 to 1 in Gears of War were both commonplace and manageable. The gameplay would be filled with Lancer-impaling, emersion-hole detonating, blood-spewing fun, and the thought of Gary Jules’ sleepy tune “Mad World” wouldn’t even begin to cross our minds. The trailer was not meant to mimic gameplay, though it did highlight some elements like the diving/monkey-roll cover method. The message Epic wanted to convey was simple: While you may get lost in all the carnage you are about to experience, keep in mind that behind the gameplay is a story. This story may not necessarily coincide with the horrors of war and death, as it will slowly began to focus on family, loyalty, camaraderie, heroism and sacrifice.
Good marketing isn’t about the number of units that are sold, or the amount of swag and memorabilia the consumers wear or acquire. This particular piece of the Epic message was perfect marketing: it is forever engrained the gamers’ mind, and is a constant reminder that the original title and series are available to be experienced over and over again. You can’t tell me that after watching the Gears of War “Mad World” trailer, you aren’t ready to dust of your original title, meet up with Dom and the rest of Delta Squad (even Carmine), and bring the fight to General RAAM and the rest of the Locust army.
Epic's marketing reminds us of Delta Squad's first attempts to defeat the Locust invaders.
Great campaigns in marketing accomplish this very feeling, allowing you (the consumer) to go out and become a spokesperson for the brand, telling all of your friends, family, coworkers, and anyone else who will listen about your love and experience with said-brand. Here it is release week for Bioshock: Infinite, quite possibly the best release yet of 2013, and I’m ranting and raving about a game trailer that is over 6 years old! Clearly, the message has worked. Kudos to Epic, for not only developing a AAA series that was worth the investment of the gamers’ time and money to experience, but for also spending the time and care to develop a marketing message worthy of a great title.
For more news and updates on the Gears of War series, be sure to check out their website here.
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